INTRODUCING FEI SOLIDARITY
Stadium and online film
FÉDÉRATION EQUESTRE INTERNATIONALE
Event film / online
We were tasked by Clearsilver, the Leeds agency working with the FEI, to produce a motion graphics piece that would help support the launch of a new equestrian charity called FEI Solidarity – a charity helping national federations identify and nurture potential Olympic superstars.
Brand collateral was already in development for the launch, and as always, we ensured our work emulated the new design. The launch brochure features a ribbon device, which inspired us to create the animated ribbons connecting each roto’d shot. The brief requested a dreamlike, aspirational quality.