Client:
Genting Casinos
Agency:
Banana Kick, Leeds
Project type:
Casino screen interstitial
Genting had been presented with a design route which was a development of some of their existing brand properties (bottom-right image). Our brief was to evolve the concept, build and animate. The resulting sequence has a much narrower colour pallet than the neon colours suggested by the initial designs.
Playing card suit icons are written as if by light evoking a sense of excitement and prestige associated with the casino environment. This is a revised and edited version of the final piece created for Banana Kick.
