The Mobile Interactive Group
Mathews Brand Solutions, UK
Following on from a series of explanatory videos we had created for the Mobile Interactive Group, we were briefed to consolidate them in to one generic video – redesigned to account for a merger with the Velti group of companies.
We took the look and feel of the new brand identity and moved forward with that style to deliver each message in a lively and seamless manner.
We were close to delivery on the project, when we were told that it was to be placed indefinitely on ice, due to a rethink on the overall communications strategy. The voice-over read though is placeholder only.